The Rise of Microsoft in 2024: Advancing Towards Greatness The Rise of Microsoft in 2024: Advancing Towards Greatness

Written By Michael Gary Scott

Pioneering Artificial Intelligence


Microsoft dominates the realm of artificial intelligence, thanks to its early backing of OpenAI. The brain behind ChatGPT, a moniker synonymous with cutting-edge technology, Microsoft stands as the unrivaled leader in generative AI. ChatGPT skyrocketed to a record-breaking 100 million active users within a mere two months of its public unveiling, setting a pace unmatched in history.


Microsoft’s groundbreaking $1 billion investment in OpenAI back in 2019 initially garnered little fanfare amidst a red-hot startup market. Fast forward five years, and this strategic move has transformed the landscape of artificial intelligence.


OpenAI’s revolutionary technology empowers Microsoft’s latest gem, Copilot. This AI assistant has already struck a chord with the tech world, boasting a stellar 40% subscription rate among Fortune 100 companies during its early access phase. Additionally, its GitHub iteration boasts an impressive user base exceeding 1 million paid subscribers.


Microsoft’s Copilot is set to revolutionize multiple sectors, spanning from education to finance, tailored to cater to individuals and large-scale enterprises alike. This success story stands in stark contrast to Microsoft’s past fumbles with digital assistants. Does anyone recall the quirky Clippy?


Dominance in the Cloud


Microsoft’s symbiotic relationship with OpenAI unfolds its brilliance backstage. The operation of ChatGPT and other Large Language Models hinges on substantial processing power. By integrating OpenAI’s technology with Azure, Microsoft’s cloud service, all the heavy-duty back-end processing for ChatGPT is seamlessly managed. This synergy ensures that as OpenAI scales, so does Microsoft’s profit margins.


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Microsoft has poured significant resources into bolstering Azure as the premier cloud service for artificial intelligence, a move that is undeniably paying off. Azure experienced a remarkable 30% surge in revenue in the last quarter.


While Amazon’s AWS has long reigned supreme in the cloud domain, its market share is dwindling in comparison to Azure, primarily due to the rise of AI applications.


Over the past 5 years, Azure has outpaced AWS with a 50% growth rate.


During the company’s recent earnings call, Microsoft’s CFO, Amy Hood, underscored the augmented revenue contributions from AI, citing a notable 6-point growth in the Azure and cloud services division in the latest financial period, a substantial leap from the 3 points registered in the prior quarter.


Market Speculation: Bulls and Bears


For investors leaning towards the bullish side, leveraged ETFs represent an enticing avenue to amplify their investment strategy. Noteworthy options include the innovative offerings from Direxion, featuring two distinct plays on MSFT targeted at both bullish and bearish sentiments.


The Direxion Daily MSFT Bull 1.5X Shares MSFU seeks daily investment results representing 150% of Microsoft Corporation’s common stock performance before fees and expenses.


Conversely, the Direxion Daily MSFT Bear 1X Shares MSFD aims to deliver daily investment results mirroring 100% of the inverse performance of Microsoft Corporation, prior to fees and expenses.


Photo by Christina @ wocintechchat.com on Unsplash.