How to Invest in Quality Stocks Right Now

Written By Michael Gary Scott




The Appeal of Quality Stocks in a Turbulent Market

Weathering Market Storms with Quality Stocks

Investing in the stock market often feels like navigating a ship through treacherous waters. As economic storms brew, with inflation lurking ominously on the horizon and geopolitical tensions casting a long shadow, investors search for a safe harbor. In times when rate cuts are nowhere in sight, the allure of quality stocks shines brighter than ever.

Identifying Quality Stocks

Quality stocks are the sturdy anchors that can weather even the fiercest market hurricanes. But what sets them apart? These stocks possess robust fundamentals and a proven ability to navigate through turbulent business cycles. For those who lack the prowess of a seasoned stock picker, there is a beacon of hope in the form of exchange-traded funds (ETFs) tailored to deliver quality stock exposure with ease.

iShares MSCI USA Quality Factor ETF (QUAL)

The iShares MSCI USA Quality Factor ETF (QUAL) has been a stalwart presence in the market since its inception in 2013. Managed by BlackRock (BLK), the world’s largest asset manager, QUAL tracks a blend of U.S. large- and mid-cap stocks exhibiting quality characteristics. These metrics include profitability, financial health, and growth potential. With $41.7 billion in assets under management (AUM), QUAL has provided investors with a reliable 8.2% year-to-date return.

Invesco S&P 500 Quality ETF (SPHQ)

Invesco (IVZ) steers the Invesco S&P 500 Quality ETF (SPHQ) towards success by targeting the S&P 500 Quality Index. This index sifts through companies within the S&P 500 known for their strong financial profiles, low debt levels, and sustainable growth prospects. Boasting an AUM of $8.68 billion, SPHQ has delivered a robust 9% year-to-date return.

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JPMorgan U.S. Quality Factor ETF (JQUA)

Managed by JPMorgan (JPM), the JPMorgan U.S. Quality Factor ETF (JQUA) vouches for quality stocks within the U.S. large- and mid-cap segment. This ETF mirrors the performance of the JPMorgan US Quality Factor Index, which shines a spotlight on companies with strong quality metrics akin to profitability, low debt, and sustainable growth potential. With $4.02 billion in AUM, JQUA has yielded a respectable 6% year-to-date return.