Apple Inc. AAPL is preparing to launch its Apple TV, Apple Music, and Apple Devices apps on Windows, after testing it in “preview” for several weeks. This move marks a major shift for PC users who have long relied on iTunes.
Apple has removed the preview tag from these apps after partnering with Microsoft Corporation MSFT for their launch, as reported by The Verge. The apps, initially launched in preview last year, are set to replace the traditional iTunes experience for Windows users.
These new apps, along with an updated iCloud for Windows app, are designed to lessen Windows users’ dependence on iTunes. iTunes will now only be necessary for accessing podcasts and audiobooks on Windows.
The Apple Music app will allow users to access their iTunes library and make song and album purchases. Additionally, the Apple TV app will enable Windows users to watch movies and TV shows from their iTunes library, as well as subscription streaming content. Last but not least, the Apple Devices app will allow PC owners to back up or restore iPhones and iPads, and sync content to these devices.
Microsoft has been working closely with Apple on these apps and has expressed enthusiasm for their launch. The tech company had already integrated iCloud Photos into Windows, enabling users to link an iCloud Photos library directly into the built-in Photos app on Windows 11.
The new Apple apps are currently available on PCs running Windows 10 or Windows 11.
This move signifies a departure from a long-standing tradition. Apple launched iTunes approximately 23 years ago, revolutionizing the way people consume music. Initially a music player for Mac users, iTunes had a profound impact on the music industry over the next decade. The launch of these new apps indicates a shift in Apple’s strategy, moving away from the iTunes platform that has been a staple for many users for over two decades.