A Revolutionary Offer
Electric vehicle juggernaut Tesla Inc, listed under the ticker TSLA, has taken a bold step by introducing a complimentary 30-day trial of its full self-driving software to its customers.
Unveiling the Potential
What Happened: During this trial period, customers have the opportunity to delve into the capabilities of the software touted by Tesla as paving the way for fully autonomous driving in the future. Presently, the software functions as a driver assistance system that necessitates active monitoring by the driver.
A Call to Action
Tesla executive Rohan Patel urged users to encourage their friends and family with Tesla vehicles to partake in the free trial of Supervised FSD. In a public statement, Patel, who serves as the vice president of Public Policy and Business Development at Tesla, expressed astonishment at the remarkable progress Tesla has achieved in the realm of artificial intelligence. He emphasized that users are likely to be persuaded to either make a purchase or subscribe to the software post their trial experience.
Global Expansion In Sight
The free trial is initially exclusive to the U.S. market but is slated to be extended to Canada in the near future, as indicated by Patel.
The Strategic Significance
Why It Matters: Tesla’s CEO, Elon Musk, had previously announced this initiative. Reports suggest that Musk has instructed Tesla employees to ensure the installation and demonstration of the latest FSD version to customers prior to vehicle delivery.
Anticipating Bright Horizons
In recent communications, Musk declared that FSD should exhibit significant advancements by late April or May, with the company intending to implement three major enhancements to the software every two weeks.
Future Vision
Back in June 2023, Musk underlined the pivotal role of vehicle autonomy in propelling the brand’s market value. At the VivaTech conference in Paris, he emphasized, “The value of the company is primarily on the basis of autonomy. That’s really, I think, the main driver of our value.”